Kick off the cycle of success with serious selfpromotion that works Book Yourself Solid is a handbook for selfpromotion that translates into results.
We tend to think of "busy" as the equivalent of "successful"but that's not always the case.
The key lies in what you're busy doing.
Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is selfpromotion.
This book shows you how to promote more than just your skillsyou need to sell your reputation, your service, your very self.
It starts with laying a foundation so potential clients know you can give them what they want and need.
How do people see you, and how does that diverge from what you would like them to think?
Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the goto person in your fieldand keep the business coming in longterm.
Book Yourself Solid has been one of the most popular marketing books in the world for servicebased businesses since its initial release in This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your takehome profits.
Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract highercaliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on selfpromotion is an investment.
You build a reputation that attracts highquality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more highquality clients.
Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.
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