This product comes from the official Polish distributor of the JOICO brand (PERFECT SALON SP. Z OO ul. Ruczaj 89 02-997 Warsaw NIP: 9512188566 REGON: 140611838). The product has a hologram confirming the legality and authenticity of the product.
SmartRelease technology delivers liposomes to the entire hair structure, allowing the active ingredients – wild rose oil, arginine, and keratin – to work not only during washing, but also long after. These ingredients rebuild and strengthen hair, improve its elasticity, and protect against breakage.
Why choose JOICO Colorful Anti-Fade Shampoo?
– Moisturizes and nourishes strands
– Protects color and enhances its intensity for up to 8 weeks
– Contains SmartRelease technology with rosehip oil, arginine and keratin
– Strengthens hair and increases resistance to breakage
– SLS/SLES free
Apply JOICO Colorful Anti-Fade Shampoo to wet hair hair, lather, and rinse thoroughly. Repeat if necessary. For best results, we recommend using JOICO Colorful conditioner.
By purchasing JOICO products with a hologram, you can be sure they are authentic and have been stored and transported under appropriate conditions.